This project was produced in partnership with AlphaTauri for their Autumn–Winter 2025 campaign, “The Edge of Freedom,” set against the remote winter landscapes of Alaska.

Brought on as the local Alaskan field producer, aerial cinematographer, and location scout, I was tasked with rapidly building and executing a complex, last-minute production. The team arrived internationally during Thanksgiving week, requiring fast coordination across travel, logistics, and crew assembly under tight timelines.

Production spanned multiple remote locations in extreme conditions, with temperatures reaching -30º F. I organized and managed a full local crew, including hair and makeup, wardrobe, and a field medic, while coordinating lodging, vehicles, and specialized equipment. The shoot required constant adaptation, including last-minute location changes and 4 to 5 hour transitions between setups.

Aerial operations played a central role in accessing and shaping the visual narrative. Over the course of the production, we completed 30+ helicopter movements, transporting crew and gear roughly 10 miles onto a glacier. These sequences anchored the campaign’s visual identity, placing AlphaTauri’s performance-driven designs within a raw, high-exposure environment.

The final imagery and motion assets capture the intersection of technical outerwear and extreme landscape, supporting AlphaTauri’s positioning of functional fashion built for movement, durability, and freedom at the edge of the world.